The impact of Entrepreneurial Alertness in the Strategic Agility through strategic flexibility

An analytical exploratory study in some branches of companies affiliated with the al-Abbas’s Holy Shrine

A Thesis Submitted to the Council of the College of Administration & Economics in the Karbala University in partial fulfillment of the requirements of MSC. Degree in Business Management Sciences

by

Zahraa Karim Hamza Al Morshedy

Supervised by

Assistant Professor Dr.Ahmed Abdullah Amanah AL-Shammari

            This study aims to test the effect of Entrepreneurial Alertness as an independent variable in Strategic Agility as a dependent variable through the mediating role of Strategic Flexibility, In order to achieve this, the study relied on three dimensions of Entrepreneurial Alertness (survey and research, cooperation and communication, evaluation and judgment) .and the dimensions of Strategic Agility (strategic sensitivity, collective commitment, resource flow) were adopted, while the Strategic Flexibility variable was adopted as a one-dimensional variable.

 A group of companies affiliated to the Abbasid Threshold in Karbala governorate was chosen to test the study hypotheses by means of a questionnaire prepared for this purpose. The study sample included (89) individuals intentionally represented by (directors, heads of departments, officials of people and units), and a problem was represented The study deals with the intellectual questions that describe a reality in which (Entrepreneurial Alertness, Strategic Flexibility and Strategic Agility) are integrated, the most prominent of which was “Does Strategic Flexibility mediate the relationship between Entrepreneurial Alertness and Strategic Agility” in the companies of the study community, and the importance of the field study was manifested in that it was applied in the private sector, which leads Both production and service activities, which is one of the important sectors because of its impact on the economic, social and environmental aspects of the country, as well as its impact on the rest of the other aspects of Iraqi society.

  A set of statistical methods were used, the most important of which is the Pearson correlation coefficient to test the correlation hypothesis by using the statistical program (SPSS V.25) and the structural equation modeling in the direct effect test by using the statistical program (Smart PLS V.23). The study reached a set of conclusions, including the presence of a high awareness of the variables of the current study among the study sample and Strategic Flexibility completely mediates the relationship between Entrepreneurial Alertness and Strategic Agility.Basic Terms: Entrepreneurial Alertness, Strategic Flexibility, Strategic Agility