Strategic drift and its impact on the quality of educational service

An analytical study of the opinions of a sample of Karbala University employees and students

theses  submitted to the Board of the College of Administration and Economics / University of Karbala, which is part of the requirements for obtaining a master’s degree in Business managment

By

Ghaida Hamza Merza Al-Ouidi

Assistant Professor Dr.Sahar Abbas Hussein Al-Zayadi

       The study aimed to test strategic drift as an independent variable and its impact on the quality of educational service as a reliable variable.  Concrete, reliability, response field, safety and security, social empathy) The University of Karbala, which is one of the Iraqi government universities represented by five faculties (administration and economics, medicine, college of physical education and sports sciences, applied medical sciences, nursing) was chosen to test the hypotheses of this study by means of a questionnaire.  Prepared for this purpose, the study sample included (103) individuals from the senior management of the colleges, and (103) students from the postgraduate students in the mentioned colleges. The study problem was represented in the intellectual questions that describe a reality in which (strategic drift and the quality of educational service) are integrated  In the form of questions, most notably (Does strategic drift affect the quality of educational service), ready-made statistical programs such as (SPSS V.25, AMO) were used.  (S V.23 Structural Equation Modeling in the Direct Impact Test), and the importance of the study was manifested in dealing with the educational sector, which is one of the important sectors that must adapt to changes in the external environment and keep pace with developments constantly.  The educational service whenever the focus on the external environment is weak. This means that the colleges sample study’s lack of interest in the external conditions and the lack of a real correlation between the colleges’ services and the external environment will inevitably lead to a low educational quality.

.Keywords: strategic drift, educational service quality