The dynamics of the relationship between customer commitment and oral advertising, intention to stay, willingness to pay a premium through the interactive role of the company’s mental image – an analytical study of the opinions of a sample of customers of a company
Hussein Ali Abdul Rasool, Elham Nemeh Kazem
THE IRAQI MAGAZINJE FOR MANAGERIAL SCIENCES, 2019, Volume 15, Issue 59, Pages 98-122
Ministry of Higher Education and Scientific Research
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