The Integration of the Kano model and the Sustainable Quality Function Deployment and its role in achieving shared value

Presented to

The Council of the College of Administration and Economics – Karbala University It is part of the Requirements for the Degree of Master of science in Accounting

By

Doha Kamal Abd Al- Kreem AL-Daher

Supervised by

Dr. Hussam Muhammad Ali Al- Owaid

Abstract

As a result of the developments and changes that occur in the business environment, economic units have become unable to keep pace with these developments and have failed to provide products that meet the desires of
customers, so the research aims to integrate the Kano model with the Sustainable Quality Function Deployment tool to draw attention to the second dimension of customer requirements that the Kano model came with. And it is what delights the customer, and not just focusing on the basic requirements, as the first matrix of the Quality Function Deployment tool (Voice of the Customer) is supported with information that is rarely obtained in its traditional situation, and also made it sustainable by introducing social and environmental requirements as well as economic and including them when designing And product development to generate value for the economic unit and society alike (the principle of shared value), and Al-Joud Company for the manufacture of detergents and sterilizers was chosen as a research society and the Detergents and Sterilizers laboratory as a sample for research because it seeks to provide sustainable products that achieve economic value and social and environmental value.
The researcher reached several conclusions, the most important of which is that the integration of the Kano model with the sustainable quality function deployment tool will classify the customers’ requirements within the first matrix
of the quality function deployment tool according to the dimensions of the Kano model, and this provides information that helps the design team in enhancing and increasing their understanding of customers’ needs, which provides a product with features Delight the customer, not just satisfy him.

The Integration of the Kano model and the Sustainable Quality Function Deployment and its role in achieving shared value

Presented to

The Council of the College of Administration and Economics – Karbala University It is part of the Requirements for the Degree of Master of science in Accounting

By

Doha Kamal Abd Al- Kreem AL-Daher

Supervised by

Dr. Hussam Muhammad Ali Al- Owaid

Abstract

As a result of the developments and changes that occur in the business environment, economic units have become unable to keep pace with these developments and have failed to provide products that meet the desires of
customers, so the research aims to integrate the Kano model with the Sustainable Quality Function Deployment tool to draw attention to the second dimension of customer requirements that the Kano model came with. And it is what delights the customer, and not just focusing on the basic requirements, as the first matrix of the Quality Function Deployment tool (Voice of the Customer) is supported with information that is rarely obtained in its traditional situation, and also made it sustainable by introducing social and environmental requirements as well as economic and including them when designing And product development to generate value for the economic unit and society alike (the principle of shared value), and Al-Joud Company for the manufacture of detergents and sterilizers was chosen as a research society and the Detergents and Sterilizers laboratory as a sample for research because it seeks to provide sustainable products that achieve economic value and social and environmental value.
The researcher reached several conclusions, the most important of which is that the integration of the Kano model with the sustainable quality function deployment tool will classify the customers’ requirements within the first matrix
of the quality function deployment tool according to the dimensions of the Kano model, and this provides information that helps the design team in enhancing and increasing their understanding of customers’ needs, which provides a product with features Delight the customer, not just satisfy him.