equirement of Green Intellectual Capital in Enhancing   A proactive Sustainability Strategy))  

((An Analytical Exploratory Study in a Sample from  Industry Companies))

Thesis submitted to

Council of the College of Administration and Economics / University of Karbala

It is part of the requirements for obtaining a master’s degree in business

administration that the student has submitted

By

Eman Kareem Thahier Habeb

Supervised by
Prof .Dr .Hussein Hurajah Al-Hasnawi

 This study aims to demonstrate the effect of employing green intellectual capital in promoting a proactive sustainability strategy at the level of a sample of food industry companies. The proactive sustainability strategy was measured in three sub-dimensions which are (proactive economic sustainability strategy, proactive social sustainability strategy, proactive environmental sustainability strategy). (What is the level of green intellectual capital in the companies studied, and what is the level of adopting a proactive sustainability strategy in the companies studied in the study sample?). The study population included five of the food industries companies in the holy governorate of Karbala, and the study sample was (140) individuals from the leaders in the companies studied. The questionnaire was used as a main tool in collecting data and information necessary for the study. For the purpose of data analysis and statistical processing, the study relied on a set of statistical methods (SPSS, V.24, AMOS, V.23)). The study reached a set of conclusions, the most important of which was the existence of two significant correlations and effects between green intellectual capital and a proactive sustainability strategy, that is, whenever industrial companies, the study sample, were interested in encouraging workers to present green new ideas and adopting greening methods to preserve the environment that would enhance the proactive sustainability strategy. The research also came out with some important recommendations.

equirement of Green Intellectual Capital in Enhancing   A proactive Sustainability Strategy))  

((An Analytical Exploratory Study in a Sample from  Industry Companies))

Thesis submitted to

Council of the College of Administration and Economics / University of Karbala

It is part of the requirements for obtaining a master’s degree in business

administration that the student has submitted

By

Eman Kareem Thahier Habeb

Supervised by
Prof .Dr .Hussein Hurajah Al-Hasnawi

 This study aims to demonstrate the effect of employing green intellectual capital in promoting a proactive sustainability strategy at the level of a sample of food industry companies. The proactive sustainability strategy was measured in three sub-dimensions which are (proactive economic sustainability strategy, proactive social sustainability strategy, proactive environmental sustainability strategy). (What is the level of green intellectual capital in the companies studied, and what is the level of adopting a proactive sustainability strategy in the companies studied in the study sample?). The study population included five of the food industries companies in the holy governorate of Karbala, and the study sample was (140) individuals from the leaders in the companies studied. The questionnaire was used as a main tool in collecting data and information necessary for the study. For the purpose of data analysis and statistical processing, the study relied on a set of statistical methods (SPSS, V.24, AMOS, V.23)). The study reached a set of conclusions, the most important of which was the existence of two significant correlations and effects between green intellectual capital and a proactive sustainability strategy, that is, whenever industrial companies, the study sample, were interested in encouraging workers to present green new ideas and adopting greening methods to preserve the environment that would enhance the proactive sustainability strategy. The research also came out with some important recommendations.