The role of the Strategic Orientation in promoting Organizational Excellence
an analytical study in the two companies Areej Al-Wareth and Al-Binaa Al-Markazi in Karbala

Thesis Introducted to

Council of the Faculty of Administration and Economics, which is part of the requirements for obtaining a Master’s degree in Business Management Presented by:

Samer Mansour Khudhair

Supervisored by

Asst. prof.Dr. Yazin Salim Muhammed

Abstract….

The study dealt with the issue of the impact of strategic orientation patterns on organizational excellence and sought to achieve a set of goals, most notably (knowing the extent of interest of the surveyed companies in the concepts of strategic orientation patterns and organizational superiority, and diagnosing the level and nature of the correlations between strategic orientation and organizational superiority and the impact of the independent dependent variable in the surveyed companies And due to the importance of the private investment sector and its impact on the country’s economy, the research was conducted in a number of investment companies and applied to a sample consisting of (80) employees (engineers, administrators and technicians) from the research community of (100) employees in the two companies, and the researcher adopted the questionnaire tool In its electronic and paper forms as a main tool for obtaining data and information, and in order to process data and information, the researcher used a set of statistical methods, namely: Cronbach alpha test, arithmetic mean, standard deviation, coefficient of variation, response intensity ratio, simple correlation coefficient (Pearson), simple linear regression, Interpretation coefficient (R), test (t), test (F). The study also sought to select a set of main and sub-hypotheses regarding the correlation and influence relationships between the variables of the study, after which there are preliminary answers that the study seeks to validate in order to answer the questions of the field problem of the research. In the final outcome, the researcher reached a set of results, which coincided in their entirety with the hypotheses of the study, that there is a correlation between the independent variable and the dependent variable with its dimensions, and the existence of an influence relationship for the independent variable with the dependent variable with its dimensions. Among the recommendations, including (directing more attention by the senior managements of the company to the issue of the strategic direction of the company in keeping with the global market and international concerns), (providing greater effort to communicate with international organizations and associations in the areas of quality and excellence in international institutions, as it is the basic guarantee for the survival and sustainability of the company.

Keywords: strategic direction, organizational excellence

The role of the Strategic Orientation in promoting Organizational Excellence
an analytical study in the two companies Areej Al-Wareth and Al-Binaa Al-Markazi in Karbala

Thesis Introducted to

Council of the Faculty of Administration and Economics, which is part of the requirements for obtaining a Master’s degree in Business Management Presented by:

Samer Mansour Khudhair

Supervisored by

Asst. prof.Dr. Yazin Salim Muhammed

Abstract….

The study dealt with the issue of the impact of strategic orientation patterns on organizational excellence and sought to achieve a set of goals, most notably (knowing the extent of interest of the surveyed companies in the concepts of strategic orientation patterns and organizational superiority, and diagnosing the level and nature of the correlations between strategic orientation and organizational superiority and the impact of the independent dependent variable in the surveyed companies And due to the importance of the private investment sector and its impact on the country’s economy, the research was conducted in a number of investment companies and applied to a sample consisting of (80) employees (engineers, administrators and technicians) from the research community of (100) employees in the two companies, and the researcher adopted the questionnaire tool In its electronic and paper forms as a main tool for obtaining data and information, and in order to process data and information, the researcher used a set of statistical methods, namely: Cronbach alpha test, arithmetic mean, standard deviation, coefficient of variation, response intensity ratio, simple correlation coefficient (Pearson), simple linear regression, Interpretation coefficient (R), test (t), test (F). The study also sought to select a set of main and sub-hypotheses regarding the correlation and influence relationships between the variables of the study, after which there are preliminary answers that the study seeks to validate in order to answer the questions of the field problem of the research. In the final outcome, the researcher reached a set of results, which coincided in their entirety with the hypotheses of the study, that there is a correlation between the independent variable and the dependent variable with its dimensions, and the existence of an influence relationship for the independent variable with the dependent variable with its dimensions. Among the recommendations, including (directing more attention by the senior managements of the company to the issue of the strategic direction of the company in keeping with the global market and international concerns), (providing greater effort to communicate with international organizations and associations in the areas of quality and excellence in international institutions, as it is the basic guarantee for the survival and sustainability of the company.

Keywords: strategic direction, organizational excellence