The Role of Pharmaceutical Marketing in Brand Building for The Company 

Analytical Research of the Opinions of a Sample of Workers in Pharmaceutical Distribution Channels in the Al-Najaf Alashraf Governorate

Research Submitted to the Board of the College of Business and Economics at the University of Karbala, which is part of the requirements for obtaining a higher diploma in Quality Management in the Department of Business Administration

By

Ali Abdulkareem Muhi Almurshidy

Supervised By

Prof. Dr. Abdul Fattah Jassim Zaalan

The research aimed to know the extent of application of pharmaceutical  marketing activities through its dimensions in the researched community through a selected sample of the opinion of channels of pharmaceutical companies in the province of Najaf, where the researcher distributed the questionnaire electronically after presenting it to a group of arbitrators (Appendix No. 2) and the researcher used a package of statistical programs that were interested in enriching the practical side and The researcher reached a number of conclusions, the most important of which is (pharmaceutical marketing has great importance in the distribution channels of pharmaceutical companies, as it plays a vital role in building the brand) , The researcher also recommended a set of recommendations, the most important of which was that the pharmaceutical companies and the representative of the Pharmacists Syndicate in Najaf should focus on drug marketing and its activities in the researched community for the purpose of building a successful brand that reflects the company’s identity and culture and expresses the quality and reliability of pharmaceutical products and increases confidence and stability among patients and decision-makers, the idea of the research which contained two main variables where the independent variable was It is pharmaceutical marketing in its dimensions (pharmaceutical product, price, pharmaceutical distribution, pharmaceutical promotion) and its role in the dependent variable, which is brand building in its dimensions (brand specifications, brand awareness, brand development) 

Keywords (Pharmaceutical Marketing , Brand Building ) 

The Role of Pharmaceutical Marketing in Brand Building for The Company 

Analytical Research of the Opinions of a Sample of Workers in Pharmaceutical Distribution Channels in the Al-Najaf Alashraf Governorate

Research Submitted to the Board of the College of Business and Economics at the University of Karbala, which is part of the requirements for obtaining a higher diploma in Quality Management in the Department of Business Administration

By

Ali Abdulkareem Muhi Almurshidy

Supervised By

Prof. Dr. Abdul Fattah Jassim Zaalan

The research aimed to know the extent of application of pharmaceutical  marketing activities through its dimensions in the researched community through a selected sample of the opinion of channels of pharmaceutical companies in the province of Najaf, where the researcher distributed the questionnaire electronically after presenting it to a group of arbitrators (Appendix No. 2) and the researcher used a package of statistical programs that were interested in enriching the practical side and The researcher reached a number of conclusions, the most important of which is (pharmaceutical marketing has great importance in the distribution channels of pharmaceutical companies, as it plays a vital role in building the brand) , The researcher also recommended a set of recommendations, the most important of which was that the pharmaceutical companies and the representative of the Pharmacists Syndicate in Najaf should focus on drug marketing and its activities in the researched community for the purpose of building a successful brand that reflects the company’s identity and culture and expresses the quality and reliability of pharmaceutical products and increases confidence and stability among patients and decision-makers, the idea of the research which contained two main variables where the independent variable was It is pharmaceutical marketing in its dimensions (pharmaceutical product, price, pharmaceutical distribution, pharmaceutical promotion) and its role in the dependent variable, which is brand building in its dimensions (brand specifications, brand awareness, brand development) 

Keywords (Pharmaceutical Marketing , Brand Building )