The Effect Of Attention Management On Dynamic Creativity Capabilities Through The Mediating Role Of Strategic Sense-Making
An Analytical Study of the Opinions of A Sample of Managers of Asia Cell Mobile Communications Company in Iraq
A doctoral thesis submitted to the Council of the College of Administration and Economics – University of Karbala as part of the requirements for obtaining a Doctorate of Philosophy in Business Administration Sciences
Prepared by
Anwar Abd Ellah Mejbil
Supervision
Professor. Dr. Faisal Alwan Al-Taie Professor. Dr. Akram Mohsin Mahdi Al-Yasiry
The main objective of the study was to determine the impact of attention management in its sub-dimensional dimensions in dynamic creativity capabilities through the intermediary role of strategic sense making. Business organizations need to adapt to complex market conditions and develop their attention capacities and strategic skills in making sense to continue working in the near future and to take advantage of opportunities to enhance the efficiency of attention management, which in turn will lead to the improvement of dynamic creative capabilities within the organization and the effective reorganization of resources, to improve the skills and competencies of workers, to counter fierce competition from more sophisticated services.
In this context, the study highlights the importance of making a strategic sense within the telecommunications company Asia Cell as a broker that can enhance the efficiency of attention management, which in turn improves dynamic creative capabilities within the organization. This is done through a comprehensive study based on an analysis of literature and data to understand their impact on the dynamic creativity of workers.
This research is crucial to improving the performance of the telecommunications sector in Iraq and to gain a competitive advantage in increasingly competitive markets. Based on a major problem diagnosed with several questions, including the extent to which influence relations between variables on the ground are perceived, such as an area of study, the level of response of the sample examined to variables and the degree to which their dimensions are ranked according to their importance and priorities, and in order to achieve the objective of the study and answer to the questions referred to in their problem that arose from a chairman’s question: (What has the management of attention affected the achievement of dynamic creativity through the intermediary role of strategic sensitivity in the company under study? The study used the analytical descriptive approach, with data collected from samplers who were represented by a group of managers in all branches of the company sampled the study to the maximum extent of creativity.
These methods were analyses using SPS V.25 and Amos 25. The study proposes innovative strategies to overcome these challenges. For example, strategic sensitivity can be enhanced through training programmes and workshops focused on developing strategic and innovative thinking skills. In addition, time management techniques and priorities can be adopted to improve the focus and productivity of workers. One of the expected results of the study is the provision of a practical framework that Asia Cell can adopt to improve attention management and promote innovation, with the aim of providing specific and implementable recommendations that contribute to the achievement of the company ‘ s strategic objectives and enhancing its competitiveness in the market. In conclusion, the study hopes that it will contribute to enriching academic knowledge about the management of attention and dynamic innovation capabilities and to providing innovative solutions that can be applied in different work environments.
Keywords: Attention Management, Strategic Sensemaking, Dynamic Creativity Capabilities, Mobile Telecommunications Company in Iraq (Asia Cell).
