A Thesis submitted to the Council of the College of Administration and Economics / University of Karbala, in partial of the requirements of the degree of master in Business Administration
Submitted by
Ghadeer Hikmet Ebrahem
Supervision
Dr. Hussain Ali Abdullah
This research aims to address the topic of smart manufacturing in its various dimensions (technological intelligence, organizational intelligence, operational intelligence, strategic intelligence, and product intelligence), and its impact on product quality in its dimensions (performance, aesthetics, reliability, conformity, perceived quality, durability, and serviceability).
The descriptive–analytical approach was adopted in preparing the research, and a questionnaire was used as the primary tool for collecting data from a sample of (187) individuals representing employees, department heads, and division managers.
A set of statistical methods was employed to measure and analyze the research data, including regression, correlation, arithmetic mean, AMOS V.23, and SPSS V.26.
The most important finding of the research is that the company’s management is committed to keeping pace with developments through product intelligence. This is evidenced by its continuous efforts to develop cooperative relationships between suppliers and distributors in order to enhance innovation in products and processes at Al-Waha Company for Soft Drinks, Juices, and Mineral Water / Holy Karbala.
Based on this finding, an important recommendation was made: the company’s management should adopt methodologies aimed at simplifying processes, improving their quality, and eliminating waste, such as lean manufacturing, at Al-Waha Company for Soft Drinks, Juices, and Mineral Water / Holy Karbala.
Keywords: Smart Manufacturing, Product Quality, Al-Waha Company for Soft Drinks, Juices, and Mineral Water, Holy Karbala.
