The Impact of Concurrent Engineering in Promoting Competitive Priorities

An Empirical Study in Men Clothing Factory in the holy city of Al-Najaf

A Thesis  introduced to

The Council of Administration and Economic College 

A University of Karbala ‘

It is a part of requirements to get the master’s degree in the science of Business Administration Which I reduced By the Student

by

Hadi  Hamad  Hadi AL- Mousawi

Supervised By

Mahmood fahad Abid Ali AL Dulami   M.D.

There is no doubt that the subject of concurrent engineering is a modern and important topic which should receive attention. In order to keep abreast of current developments organizations must adopt better production methods that make them achieve a competitive advantage difficult to imitate by other organizations and a special rank in the market. this study addresses the concurrent engineering adopting four dimensions: (parallelism, standardization, integration, optimization) and its role in promoting priorities competitive dimensions (cost, quality, flexibility, delivery / time). This study aims at the following:-

1– Identifying the relations of correlation and impact between concurrent engineering and competitive priorities in the factory under research.  

2– Knowing how much the factory under research the concurrent engineering and employ it in strengthening the competitive priorities.

  To achieve these aims, hypothetical diagram is set ,identifying the nature of relation between the dimensions of independent variable and those of the dependent variable. To explore the nature of this relation, several hypotheses are formulated. These hypotheses are tested by way of using advanced statistical means ,applying the statistical program For windows- spss-12, and using the simple correlation to measure the connection relationship between variables , T – test to know the significant of this relationship and F – test to identify the importance of regression equation. R² – test is also used to explain the range of effect of the independent variable on the dependent variable. Men Clothing Factory in the holy city of Al-Najaf is chosen for having high capabilities in satisfying customers , needs ,desires and tastes. Aquestionaire is used as a main tool in data collection related to the empirical side of the study  The sample of the study consists of (60) employee included senior  and junior managers and bosses and their assistants, heads of departments and divisions.

The study reaches at a number of conclusions, the most important of which are:-

1-There is a correlation relationships between concurrent engineering and competitive priorities and various rates.

2– It became clear that the work in certain concurrent engineering method contribute in reducing the time of producing the products to the market, and the agreement of the production process ,and improving the quality of products.

This study has included a number of recommendations including:

• – Benefit from the experiences of developed countries, through the knowledge of the technical methods that have been used to gain access to concurrent engineering and achieve their goals.
• – Adopt a flexible organizational structure ensures the relationship between concurrent engineering and competitive priorities and encourage communication and broad participation and make way for creative ideas.