Green Supply Chain and its Impact On Improving Product Quality To Build Marketing Strategies Customization An Analytical Study In Oasis Company For Soft Drinks

A Dissertation Submitted

By

Hassan JaberAlwan Al-Tay

To

The Council Of The College Of

Administration and Economics University

Of Karbala As Partial Fulfillments Of

 the Requirements for the Degree of

Ph-D-in Business Administration

Supervised By

Prof. Fouad Hmmoudi Al_Attar                           Prof. Dr. Alaa Farhan Talib

The aim of this study was to address the strategies string processing green and its impact on improving product quality to build marketing customizations in oasis soft drinks and mineral water, juices, centered on the problem can be identified in (Do application strategies series of green processing helps in providing customization product by improving product quality?) and more specifically, are trying to answer the following questions that make up the study problem:-

1. Adopt oasis soft drink and mineral water and juice processing chain strategies green?
2. Theres contribution to green processing chain strategies in improving the quality of the product?
3. Can be built in the compaanys marketing customization researched strategies as a result of the application of a series of green- equipped?
4. What nature of the relationship and influence between each of the series astertjiat green processing and improve the quality of product and marketing aloissaia dimensions of the company researched?

     For the purpose of achieving the objectives of the study were developed scheme supposedly determines the nature of the relationship between the three variables (independent mediator and adopted) was drafted seven hypotheses main emanated the several hypotheses subset, and the study was conducted in the Iraqi industrial sector, it was to obtain the necessary information for field side through form questionnaire prepared for this purpose have been distributed in the oasis soft drink and mineral water, juices, reached the study sample (70) individual managers and assistants and heads of depatments and officials of the people of productivity and officials of the production lines, which represent the leaders in the company researched and used means of statisticall advanced as a simple and multiple correlation and the arithmetic average weighted simple regression analysis baron and analysis track.