Marketing capabilities and their role in achieving proactive orientation

Marketing capabilities and their role in achieving proactive orientation – an exploratory study for a number of commercial companies in the city of Dohuk

Rush Ibrahim MohamedAzzam Abdel Wahab Abdel KarimMohammed Abdel Rahman Omar

THE IRAQI MAGAZINJE FOR MANAGERIAL SCIENCES, 2018, Volume 14, Issue 56, Pages 308-337