Banking Service Quality and Its Impact on Commercial Banks’ Reputation: An Applied Study at the University of Kerbala

Banking Service Quality and Its Impact on Commercial Banks’ Reputation: An Applied Study at the University of Kerbala

Banking Service Quality and Its Impact on Commercial Banks’ Reputation: An Applied Study at the University of Kerbala

Authors

  • Rassol Abd Aljalil MahdiDepartment of Financial and Banking Sciences, University of Kerbala, Iraq
  • Hayder Ali AbdullahDepartment of Financial and Banking Sciences, University of Kerbala, Iraq
  • Mohammed Hussein AliDepartment of Accounting, University of Kerbala, Iraq

DOI: 

https://doi.org/10.47577/business.v8i.11439

Keywords: 

Banking service quality, Banking reputation, University of Karbala, commercial banks

Abstract

The aim of the research is to determine the impact of banking service quality on the reputation of commercial banks due to the growth and development of banking services, while at the same time, the increase in problems faced by bank customers. The opinions of a group of affiliates at the University of Karbala, consisting of 80 affiliates representing the research sample, were taken. Their opinions were revealed according to the questionnaire model presented to them, which included 20 items distributed across two axes. The results obtained by the researchers through the answers of the research sample indicate the existence of a relationship, impact, and correlation between service quality and the reputation of commercial banks among the affiliates who domicile their salaries and the beneficiaries of the services of these banks.

https://techniumscience.com/index.php/business/article/view/11439