Banking Marketing Mix and its Effect On The Perceived Image Of Customers
{A comparative Study of a Sample of Iraqi Commercial
Banks}
A thesis Submitted to the Council of the College of
Administration & Economic Karbala University, in
partial fulfillment of the requirements of MSc. Degree in
Business Administration
By
Hassam Hussein Shyaa
Under the Supervision of
Prof.Dr.Alaa Farhan Taleib Assist.Prof.Fouad AL-Attar