{"id":8878,"date":"2024-12-19T11:11:20","date_gmt":"2024-12-19T08:11:20","guid":{"rendered":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/?p=8878"},"modified":"2024-12-19T11:11:20","modified_gmt":"2024-12-19T08:11:20","slug":"the-effect-of-emotional-marketing-in-enhancing-customer-insight","status":"publish","type":"post","link":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/2024\/12\/19\/the-effect-of-emotional-marketing-in-enhancing-customer-insight\/","title":{"rendered":"The effect of emotional marketing in enhancing customer insight"},"content":{"rendered":"\n<p><a href=\"https:\/\/iasj.net\/iasj\/search?query=au:%22Nihaya%20Aabeed%20Muhsen%22\">Nihaya Aabeed Muhsen<\/a>,&nbsp;<a href=\"https:\/\/iasj.net\/iasj\/search?query=au:%22Hasan%20Jabur%20Aalwan%22\">Hasan Jabur Aalwan<\/a><\/p>\n\n\n\n<p><em><a href=\"https:\/\/iasj.net\/iasj\/journal\/173\/issues\">Iraqi Journal for Administrative Sciences<\/a><br><a href=\"https:\/\/iasj.net\/iasj\/issue\/16772\">2023, Volume 19, Issue 77<\/a>, Pages 204-227<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Abstract<\/h4>\n\n\n\n<p>The impact of emotional marketing in enhancing customer insight : The research aims to determine the effect of emotional marketing in enhancing the customer&#8217;s insight at the sample level of the Kalah Food Products Company, based on a major problem that the company&#8217;s management is not interested in emotional marketing in enhancing the customer&#8217;s insight. The questionnaire was adopted to collect data from the company&#8217;s sample, which amounted to (63) individuals. The research included two main hypotheses, from which several sub-hypotheses emerged. A number of statistical methods were used and a number of conclusions were reached, the most important of which is the company&#8217;s management has a quick response to the requirements of customers through designing products that meet the needs and desires of customers and according to their preference. For these products, he concluded with a set of recommendations, the most important of which is that the company uses smart practices to reach the customer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keywords<\/h4>\n\n\n\n<p><a href=\"https:\/\/iasj.net\/iasj\/search?query=kw:%22emotional%20marketing%22\">emotional marketing<\/a>,&nbsp;<a href=\"https:\/\/iasj.net\/iasj\/search?query=kw:%22customer%20insight%22\">customer insight<\/a>,&nbsp;<a href=\"https:\/\/iasj.net\/iasj\/search?query=kw:%22Karbala%20holy%20Kalleh%20company%22\">Karbala holy Kalleh company<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iasj.net\/iasj\/article\/284578\">Research<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nihaya Aabeed Muhsen,&nbsp;Hasan Jabur Aalwan Iraqi Journal for Administrative Sciences2023, Volume 19, Issue 77, Pages 204-227 Abstract The impact of emotional marketing in enhancing customer insight : The research aims to determine the effect of emotional marketing in enhancing the customer&#8217;s insight at the sample level of the Kalah Food Products Company, based on a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8878","post","type-post","status-publish","format-standard","hentry","category-published-research","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/8878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/comments?post=8878"}],"version-history":[{"count":1,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/8878\/revisions"}],"predecessor-version":[{"id":8895,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/8878\/revisions\/8895"}],"wp:attachment":[{"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/media?parent=8878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/categories?post=8878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/tags?post=8878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}