Nasreen Shaalan Omran Al-Yassari, Hossam Muhammad Ali Al-Awaid

Abstract

Economic entities face challenges in keeping pace with technological developments in the business environment, affecting their ability to deliver products that meet customer needs. This research aims to apply the Green Quality Function Deployment (GQD) tool to achieve shared value and attract customer attention to their requirements. The research promotes the integration of economic and environmental requirements into product design, contributing to value generation for the economic entity and society. A soft drink, mineral water, and juice company was selected as a sample, as it seeks to deliver green products. The researcher found that applying the tool helps categorize customer requirements, providing information for the design team to better understand what customers want and, consequently, deliver products with features that meet their aspirations.

Keywords

Green Quality Function Deployment shared value