As part of its plan to develop the administrative and intellectual skills of its members, our college concluded the specialized training course entitled: “Green Marketing and its Role in Achieving the Strategic Goals of Marketing”
The course lasted for five consecutive days, from 12 to 16 March 2026, and targeted the college’s employees from various administrative and technical departments, for the purpose of informing them of the latest global trends in sustainable management.
The course witnessed a distinguished scientific presentation and great interaction, where a group of distinguished professors took turns presenting its topics:
- Eng. Zahraa Small Luxury
- Eng. Bariq Fadel
- Eng. Hossam Sattar
The lectures focused on the link between environmental conservation and institutional success, and included:
- The concept of sustainability: How educational institutions can adopt environmentally friendly policies.
- Strategic Planning: Employing “green marketing” to improve the college’s mental image in front of the public.
- Social Responsibility: The role of the employee in reducing waste and enhancing the efficiency of available resources.
The course sought to enable employees to understand modern tools that contribute to achieving the strategic goals of the college, with a focus on innovation in the provision of administrative services in line with international environmental standards.
