The impact of event marketing on customer perceptions of the quality of services An exploratory study of the opinions of a sample of managers working in Zain and Asia Cell

The impact of event marketing on customer perceptions of the quality of services An exploratory study of the opinions of a sample of managers working in Zain and Asia Cell
Leila Mohsen Hassan al-Hakim
THE IRAQI MAGAZINJE FOR MANAGERIAL SCIENCES, 2019, Volume 15, Issue 59, Pages 151-178