The marketing mix of banking services and its impact on achieving sustainable customer value

The marketing mix of banking services and its impact on achieving sustainable customer value – an analytical research of the opinions of a sample of workers in Al-Rafidain Bank /* Al-Abbas branch 375

Dr. Adel Abbas Al-JanabiMohammed Saeed Masekh

THE IRAQI MAGAZINJE FOR MANAGERIAL SCIENCES, 2018, Volume 14, Issue 56, Pages 272-307