Alaa Farhan Talib, Akram Mohsen Al-Yasiri, Zinab Maki Al- Banaa

This study aims to identify the role of entrepreneurial cognitive explain any behavior entrepreneur through the perceptions of cognitive psychological, social and cognitive elements such as through self-efficacy and cognitive patterns and roles in strategic decision-making from the behavioral approach. Where integrates cognitive psychology with the theory and application of strategy and knowledge biases cognitive affecting the strategic decision taken by the entrepreneurship and how to avoid these biases to achieve effective strategic decision , which is expressed as a function of the success of the organization and represents a series of stages and continuing operations aimed at achieving the objectives of the organization.
This study is trying to detect the psychological and social foundations in strategic management in order to formulate theories usually present behavioral perspective. The study attempts to study the possibility of using the cognitive entrepreneurship approach in reducing the biases inherent in strategic decisions. So we began the study by the problem expressed in a number of intellectual and practical questions, aimed at answering them elucidate the philosophy and theoretical implications of intellectual variables addressed in the study, namely, (entrepreneur cognitive – behavioral strategy). It is one of the modern topics on the Arab and Iraqi environment, and then diagnose the level of importance and impact and the possibility of their application in the companies. This study was applied to a group of international companies operating in the Kurdistan region of Iraq through a sample composed of 129 member occupy senior management positions which has been designed to collect and measure the necessary data. In order to achieve researcher effort to illustrate the effects of the variables have been dealt with theoretical concepts for the study variables and thus contributing to the formulation of the necessary tools to measure the availability of these variables in the companies under study